Social Media Management Tool

Washington County is seeking a comprehensive social media management tool to centralize the administration of its official accounts across major platforms, including Facebook, Instagram, X/Twitter, LinkedIn, YouTube, Nextdoor, and other relevant channels. The solution must enable centralized oversight for multiple County departments, agencies, programs, and campaigns, providing efficient account and content management from a single interface.

Key requirements include robust role-based access controls to manage user permissions, with capabilities to add, modify, suspend, or remove users promptly. The tool should provide moderation features aligned with the County's social media policies, as well as configurable approval workflows to facilitate content review and authorization prior to publication. Additional features should include creation, scheduling, and publishing of content across multiple platforms, keyword and hashtag monitoring, and real-time alerts for emerging issues, potential misinformation, or increased activity related to county affairs.

The selected tool must also ensure comprehensive archiving and retention of social media content and interactions in compliance with public records and open records laws. Searchable recordkeeping and audit trails are required to support public information requests and legal holds. The anticipated contract period for this engagement is one year.