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The organization seeks vendors to provide social media management software and expertise to enhance and maintain a unified brand presence across key social media and web platforms. This initiative aims to establish and grow brand awareness in line with the Corps' communications plan by enabling the creation of high-quality content, ensuring effective community management, and supporting targeted digital engagement.
Responsibilities will include amplifying success stories, delivering timely information across a range of Corps and local community services, introducing the brand to target audiences, influencers, and stakeholders, and measurably increasing brand loyalty and recruitment. The vendor will also be expected to closely monitor and analyze follower engagement to optimize the ongoing social media strategy.
Source attribution
This Settle analysis is based on the issuing organization’s public RFP listing.