Settle Intelligence
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Friendship Public Charter School
Organization overview and procurement intelligence available on paid plans.
This RFP invites vendors to provide comprehensive social media management consulting services for a three-year term. The scope of work includes creating, launching, and managing a fully supported digital commercial campaign aimed at student recruitment.
Key responsibilities cover the planning and strategy development, message and advertisement creation, funnel setup, and executing campaigns across platforms such as Facebook, Instagram, and Google. Vendors are expected to handle marketing automation email setup, ongoing campaign management, split testing, and rigorous conversion rate optimization.
The goal is to maximize outreach and conversion rates through an expertly managed digital recruitment campaign, leveraging data-driven strategies and continuous optimization processes.
Source attribution
This Settle analysis is based on the issuing organization’s public RFP listing.