Social Media, Digital Marketing, SEO, Website Enhancement, and Email Marketing Services

Overview

Marketing, Advertising & Social Media

Roswell, New Mexico, United StatesPosted about 1 month agoDeadline: April 30th, 2026

Fit Score

Settle Intelligence

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SUMMARY

Solicitation for a three-year contract to deliver digital and social media marketing, SEO, website enhancements, and related services supporting student recruitment and retention in New Mexico.

KEY REQUIREMENTS

Must be a qualified and experienced company in marketing and digital media
Must submit proposal via the Bonfire eProcurement System
Must acknowledge all RFP addenda in the Letter of Transmittal
Must provide 2-4 case studies with quantitative results
Must provide client references with contact information
Must provide a clear, transparent, and competitive cost proposal
Must maintain required insurance coverage (CGL, Cyber Liability, Workers' Compensation)
Must agree to be bound by the General Requirements contained in the RFP
Must provide a completed Letter of Transmittal and Acceptance and Disclosure Form

BUDGET

Estimate

$150,000 – $450,000

CONTRACT DURATION

36 months

TIMELINE

Issue of RFP: March 24th, 2026

Deadline to Submit Questions: April 10th, 2026

Response to Written Questions/RFP Addendum: April 14th, 2026

Submission of Proposal: April 30th, 2026

Proposal Evaluation Complete: May 7th, 2026

Notice of Award: May 8th, 2026

QUESTION DEADLINE

April 10th, 2026

Issuing Agency

New Mexico Military Institute

Organization overview and procurement intelligence available on paid plans.

See Issuer Research

DESCRIPTION

The organization seeks a qualified vendor to provide comprehensive social media, digital marketing, SEO, website enhancement, email marketing, and word-of-mouth services focused on driving new student recruitment and supporting the retention of current cadets. The selected provider will be responsible for leveraging multiple digital marketing strategies, including content creation consultation for website landing pages to support both paid campaigns and organic SEO initiatives.

The vendor will maintain and support all major social media platforms—such as Facebook, Instagram, YouTube, X/Twitter, Snapchat, LinkedIn, TikTok, and blogs—ensuring consistent branding, messaging, and engagement. Recommendations for landing page creation or enhancement to improve conversions, including UX/UI refinement and strategic copywriting, are expected. Basic analytics and KPI analysis for paid campaigns, engagement rates, and conversions will be required, along with consulting on broader website improvements related to navigation, user flow, and content strategy.

Additional responsibilities include developing and executing comprehensive marketing campaigns across search engine marketing, paid social, retargeting, YouTube ads, Google Display Network, and email retargeting platforms. The contract also encompasses ongoing content evaluation, creative direction, optimization, and training services to align with annual enrollment and retention goals. The contract period is three years, and all vendor questions must be submitted by April 10, 2026.

Source attribution

This Settle analysis is based on the issuing organization’s public RFP listing.