Social Marketing Campaign Focus Group Facilitator Services

A government authority in Kirkland, WA is seeking qualified vendors to provide facilitator services for social marketing campaign focus groups. The vendor will be responsible for professionally facilitating comprehensive focus groups and conducting evaluations that inform the future direction of behavioral change campaigns, all under a social marketing framework.

Key responsibilities include producing a thorough report of focus group outcomes, offering expertise on methods to encourage participation from individuals reflective of the state's demographics and target audience, and ensuring accommodations for disability and language interpretation. The process should foster accessibility and inclusivity, adhering to core principles of social marketing, while examining how lived experiences and intersectionality impact data—particularly among overburdened communities.

The facilitator will also be tasked with organizing logistics for both in-person and virtual focus groups, including identifying facilities and the necessary technology. Additional duties involve identifying target audience barriers, perceived benefits, and competition, and developing a strategic marketing mix. The resulting contract will cover a four-year period.