Social and Digital Media Data Analytics Services

Overview

Marketing, Advertising & Social Media

Austin, Texas, United StatesPosted 30 days agoDeadline: May 7th, 2026

Fit Score

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SUMMARY

Seeking a vendor to deliver social and digital media data analytics and campaign optimization services for targeted outreach, with placements spanning digital and traditional channels.

KEY REQUIREMENTS

Must have been in the data analytics services business for a minimum of 3 years within the last 5 years
Must have demonstrated experience performing the services enumerated in the scope of work
Must be a registered entity with SAM.gov with an active Unique Entity Identifier
Must be financially solvent
Must submit a VetHUB Subcontracting Plan
Must provide a minimum of 3 non-GLO/VLB references for projects of similar type and size performed within the last 3 years
Must be registered with the Texas Secretary of State to transact business in Texas

BUDGET

Estimate

$100,000 – $500,000

CONTRACT DURATION

60 months

TIMELINE

Issue Solicitation: April 7th, 2026

Deadline for Submitting Questions: April 14th, 2026

Anticipated Release Date of Answers to Questions: April 21st, 2026

Deadline for Submission of Solicitation Responses: May 7th, 2026

Evaluation Period: May 8th, 2026 to May 21st, 2026

Contractor Selection and Notice of Award: May 29th, 2026

Contract Development, Negotiation, and Execution: June 3rd, 2026 to June 24th, 2026

Expected Execution of Contract: July 1st, 2026

QUESTION DEADLINE

April 14th, 2026

Issuing Agency

Texas General Land Office and Veterans Land Board

Organization overview and procurement intelligence available on paid plans.

See Issuer Research

DESCRIPTION

The selected vendor will provide social and digital media data analytics services to assist with the creation and execution of targeted social media campaigns. Responsibilities include gathering and aggregating data from major social media platforms such as Facebook, X, Instagram, and LinkedIn, followed by comprehensive analysis to uncover patterns, trends, and audience preferences.

Based on the data, the vendor will develop a robust segmentation strategy, defining distinct target audience segments to customize campaign messages and content. The contractor will also collaborate with Marketing and Outreach teams to set agency campaign goals, objectives, and key performance indicators, and provide strategic recommendations for optimization across content strategy, ad targeting, and scheduling.

Placement options are expected to encompass a range of digital, streaming, and traditional channels, including over-the-top streaming platforms, social media, geofencing, Google search, native website placements, television, and radio.

Source attribution

This Settle analysis is based on the issuing organization’s public RFP listing.