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California State Parks Foundation
Organization overview and procurement intelligence available on paid plans.
The organization seeks a Senior Manager of Marketing and Communications Services to lead the development and management of the annual marketing and communications strategy in collaboration with the director of marketing and communications. Responsibilities include setting goals, priorities, timelines, and success metrics, as well as overseeing marketing and communications KPIs, dashboards, and performance benchmarks. The role requires analyzing trends, identifying risks and opportunities, and providing recommendations to inform decision-making.
Additional duties entail managing monthly team performance and reporting processes to drive accountability and continuous improvement. The Senior Manager will also oversee marketing and communications budgets, including forecasting, monitoring expenses, tracking variances, and supporting efficient resource utilization. Collaboration on annual budget planning and the development and application of audience segmentation strategies and supporter personas to enhance messaging relevance and long-term audience growth are essential aspects of this position.
Source attribution
This Settle analysis is based on the issuing organization’s public RFP listing.