Search Engine and AI Optimization Enterprise Software
Overview
Fit Score
Settle Intelligence
Settle helps teams find, evaluate, and respond to public RFPs. We continuously surface new opportunities, score them against your company strengths, and draft proposal responses so you can focus on the work that wins business.
SUMMARY
KEY REQUIREMENTS
BUDGET
VerifiedCONTRACT DURATION
TIMELINE
RFP posted: April 17th, 2026
Deadline for questions: May 6th, 2026
Submission deadline: May 13th, 2026
Initial evaluation and shortlisting: May 15th, 2026
Demonstration of shortlisted respondents: Week of May 25th, 2026
Final selection and award: June 19th, 2026
Draft agreement executed: June 30th, 2026
QUESTION DEADLINE
Issuing Agency
University Of Waterloo
Organization overview and procurement intelligence available on paid plans.
DESCRIPTION
A Canadian university in Ontario is seeking a vendor to provide an enterprise software solution for search engine optimization (SEO) and artificial intelligence (AI) optimization. The solution should support the consistent growth and reinforcement of the university’s digital presence across search engines such as Google and Bing, online forums, social media, and emerging AI platforms (e.g., Perplexity AI-powered answer engines, Google AI Overview, Gemini, Claude, Copilot).
The platform must feature integrations, including Single Sign-On via Active Directory Federated Services (ADFS) and compatibility with the university’s Multi-Factor Authentication module. It should offer robust capabilities for identifying and managing both on-page (content and technical web page optimization) and external efforts (link building, citation referencing) as part of the professional services offered.
The solution is intended to accelerate the university’s digital visibility and support prospective students and audiences in researching, finding, and evaluating post-secondary options online. The contract period will extend for four years. Questions regarding the RFP must be submitted by May 6, 2026.
Source attribution
This Settle analysis is based on the issuing organization’s public RFP listing.