Salesforce Marketing Cloud Applications Programming and Support Services
Overview
Fit Score
Settle Intelligence
Settle helps teams find, evaluate, and respond to public RFPs. We continuously surface new opportunities, score them against your company strengths, and draft proposal responses so you can focus on the work that wins business.
SUMMARY
KEY REQUIREMENTS
BUDGET
EstimateCONTRACT DURATION
TIMELINE
Issue Date: April 15th, 2026
Due Date: April 27th, 2026
Anticipated Start Date: May 4th, 2026
Base Period: May 4th, 2026 through June 30th, 2026
Option Periods: July 1st, 2026 through June 30th, 2028
Issuing Agency
Maryland Health Benefit Exchange
Organization overview and procurement intelligence available on paid plans.
DESCRIPTION
The agency seeks applications programming services for Salesforce Marketing Cloud. The selected vendor will configure and provide support for modules including Email Studio, Journey Builder, Automation Studio, Content Builder, and Mobile Connect (SMS). Responsibilities include assisting with SMS enablement by supporting short code acquisition, keyword configuration, opt-in/opt-out management, and compliance alignment.
The scope of work encompasses developing automated journeys, triggered sends, and scheduled communications across email and SMS. Vendors must implement dynamic and personalized content utilizing AMP script and build data extensions, SQL queries, and audience segmentation. Integration between Salesforce Marketing Cloud and other Salesforce systems is required, with additional support for troubleshooting campaign, SMS, data, and automation-related issues.
Hands-on expertise with AMP script and SQL within Marketing Cloud is essential, alongside experience with system integrations and managing marketing automation workflows.
Source attribution
This Settle analysis is based on the issuing organization’s public RFP listing.