RFI for Strategic Communications Services

The State of California is seeking proposals from vendors specializing in strategic communications services to enhance public and business awareness about relevant laws and initiatives. The selected vendor will be responsible for developing culturally inclusive, multi-media outreach materials that effectively communicate the law’s purpose and benefits to both the public and business communities.

Scope of work includes creating engaging storytelling content, such as short videos for the official website and media sharing, and designing comprehensive media outreach and visibility plans. This encompasses the production of press kits, talking points, and strategic rebranding efforts to ensure instant recognition and understanding of program names and values. Further, the vendor will develop and implement an AI chatbot utilizing the organization’s mascot to facilitate user-friendly access to information on the website.

Additional services required involve devising strategic engagement plans for outreach to businesses—including minority-owned and operated enterprises, trade groups, and associations—as well as broader community engagement initiatives. The vendor will also create a comprehensive campaign and social media toolkit, coordinate coverage across all major media channels, and maintain an inclusive, statewide media contact list. All vendor questions regarding this initiative must be submitted by February 4, 2026.