RFI for Marketing Services

An organization in Ontario, Canada is seeking information from vendors specializing in marketing services to support brand identity development, strategic planning, and stakeholder engagement initiatives. The selected vendor will be expected to assess the current operating model and strategy of the Strategic Partner Engagement Program, benchmark against industry standards, and recommend enhancements or modifications for future strategic direction.

Responsibilities include conducting market and competitive analyses focused on the dynamics of strategic partner engagement, developing comprehensive brand image components—such as visual (color schemes, templates) and verbal (naming conventions, messaging) elements—and creating detailed brand guidelines. The vendor will also design tailored narrative communications suitable for deployment across a variety of platforms, including reports, social media, presentations, and internal channels. Recommendations for content formats and distribution methods, such as newsletters, videos, webinars, podcasts, and reports, are also required. Input from the industry is welcomed to refine requirements and inform ongoing engagement activities.