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Recruitment Marketing and Creative Campaign Services

Overview


Marketing, Advertising & Social Media
Calgary, Alberta, CanadaPosted 6 days agoDeadline: May 26th, 2026

Fit Score


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SUMMARY


This RFP seeks a marketing partner to deliver a comprehensive recruitment marketing campaign including strategy, creative assets, and social media planning for a one-year term in Alberta, Canada.

KEY REQUIREMENTS


BUDGET

Verified

$287,000

TIMELINE


RFP issue date: April 30th, 2026

Deadline for Proponent Questions: May 20th, 2026

Deadline for Issuing Addenda: May 21st, 2026

Submission Deadline: May 26th, 2026

QUESTION DEADLINE


May 20th, 2026

Issuing Agency


The City Of Calgary

Organization overview and procurement intelligence available on paid plans.

DESCRIPTION


The selected vendor will provide comprehensive recruitment marketing and creative campaign services as a full-service marketing partner. Responsibilities include developing an innovative campaign with strong brand positioning, detailed audience insights, and key messaging, alongside the creation of creative assets such as videos, graphics, and copywriting. The approach must utilize accessible and inclusive design principles to ensure broad appeal and effectiveness.

The service provider will deliver a complete recruitment marketing strategy, encompassing employer brand positioning, value proposition, audience segmentation, messaging framework, and media mix planning. Social media strategy development is required, including a content calendar, creation of engaging organic and paid content, and establishment of metrics for engagement and performance tracking. Creative deliverables will cover graphic design for both print and digital uses, concept-driven video production, and copywriting for advertisements and social media content. The contract period is for one year.

Source attribution

This Settle analysis is based on the issuing organization’s public RFP listing.

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