Recruiting Creative Campaign Service
Overview
Fit Score
Settle Intelligence
Settle helps teams find, evaluate, and respond to public RFPs. We continuously surface new opportunities, score them against your company strengths, and draft proposal responses so you can focus on the work that wins business.
SUMMARY
KEY REQUIREMENTS
BUDGET
VerifiedTIMELINE
RFP issue date: April 30th, 2026
Deadline for Proponent Questions: May 20th, 2026
Deadline for Issuing Addenda: May 21st, 2026
Submission Deadline: May 26th, 2026
QUESTION DEADLINE
Issuing Agency
The City Of Calgary
Organization overview and procurement intelligence available on paid plans.
DESCRIPTION
The client is seeking a marketing partner to deliver an innovative recruiting creative campaign. The project scope includes the development of brand positioning, audience insights, messaging frameworks, and the creation of creative assets such as videos, graphics, and copywriting. The campaign must be comprehensive, incorporating strategy development, social media planning, and accessible, inclusive design that aligns closely with both organizational values and the cultural context of the city.
Specific deliverables include graphic design for print and digital advertisements, posters, and social media graphics, as well as full-service video production from concept development through editing. The selected partner will craft key messaging for advertising and social media, develop a robust social media strategy and content calendar, design both organic and paid social media posts, and provide an engagement reporting framework. Additional requirements include audience segmentation, creation of personas, messaging and tone guidelines, media mix/channel strategy, campaign timeline and activation plan, and a well-defined measurement approach with key performance indicators (KPIs). Questions related to this RFP must be submitted by May 20, 2026.
Source attribution
This Settle analysis is based on the issuing organization’s public RFP listing.