Overview


Marketing, Advertising & Social Media
Jasper, Alberta, CanadaPosted 20 days agoDeadline: May 1st, 2026

Fit Score


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SUMMARY


Seeking a marketing partner to design and execute a recovery-focused campaign promoting local business resilience and customer engagement in Alberta.

KEY REQUIREMENTS


BUDGET

Verified

$50,000

CONTRACT DURATION


20 months

TIMELINE


May 1st, 2026: RFP Closes (14:00 MST)

May 8th, 2026: Anticipated Award

May 14th, 2026: Project Kickoff Meeting

June 22nd, 2026: Phase 1 Marketing Strategy Delivered and Approved

June 29th, 2026: Phase 2 Campaign Launch

May 2027: Mid-Point Performance Review and Optimization

January 2028: Contract End, Final Reporting Due

QUESTION DEADLINE


April 28th, 2026

Issuing Agency


Municipality Of Jasper

Organization overview and procurement intelligence available on paid plans.

DESCRIPTION


The selected vendor will be responsible for developing and executing a marketing initiative focused on recovery, showcasing the resilience and strength of the local business community. This initiative aims to encourage both visitors and residents to engage with and support local businesses impacted by recent challenges.

Scope of work includes campaign development, creation and deployment of targeted marketing content, digital marketing and advertising, as well as social media campaigns. The vendor will also be expected to establish partnerships or collaborations that increase visibility and drive customer activity for local businesses, alongside performance tracking and reporting.

The project requires a thorough review of the context, including business recovery priorities and opportunities to influence spending behaviour. The vendor must recommend effective marketing channels and tactics tailored for a limited budget, such as location-based and intent-based digital targeting. Deliverables include strategy development, campaign planning with defined timelines and performance indicators, and messaging aligned with project objectives.

Source attribution

This Settle analysis is based on the issuing organization’s public RFP listing.

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