Settle Intelligence
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April 14th, 2026 RFP Close
April 22nd, 2026 Award
April 27th, 2026 Project Kickoff Meeting
Municipality Of Jasper
Organization overview and procurement intelligence available on paid plans.
A Canadian municipality in Alberta is seeking a qualified vendor to provide recovery marketing services in two distinct phases. In the first phase, the selected firm will review the project's context, assess the tourism landscape, and evaluate current recovery messaging. The municipality has identified preliminary target audiences, including regional, provincial, and past visitors, and expects the vendor to validate, refine, and prioritize these audiences. Vendors will be responsible for developing a comprehensive marketing strategy aligned with project objectives, recommending appropriate marketing channels and tactics, crafting targeted messaging and positioning, and providing a detailed campaign plan with timelines and performance indicators.
The second phase involves the implementation of the strategy, including the development and execution of campaigns, content creation, digital marketing and advertising, social media initiatives, and activities related to media relations or influencer engagement. The vendor is also expected to track and report on campaign performance. Questions regarding the RFP must be submitted no later than April 9, 2026.
Source attribution
This Settle analysis is based on the issuing organization’s public RFP listing.