Rebranding Strategy and Video Content Services

Overview

Marketing, Advertising & Social Media

Berkeley, California, United StatesPosted 7 days agoDeadline: May 21st, 2026

Fit Score

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SUMMARY

Seeking a vendor in California to provide a comprehensive rebranding strategy and video content services, covering brand guidelines, design assets, and launch planning.

KEY REQUIREMENTS

BUDGET

Estimate

$50,000 – $150,000

CONTRACT DURATION

9 months

TIMELINE

Issue RFP: April 30th, 2026

Questions Due: May 8th, 2026

Proposals Due: May 21st, 2026

Complete Selection Process: May 29th, 2026

Council Approval: July 7th, 2026

Award of Contract: July 9th, 2026

Notice to Proceed: July 24th, 2026

QUESTION DEADLINE

May 8th, 2026

Issuing Agency

City Of Berkeley

Organization overview and procurement intelligence available on paid plans.

See Issuer Research

DESCRIPTION

A U.S.-based organization in California seeks a vendor to deliver a comprehensive rebranding strategy and video content services. The required scope includes defining or refining brand positioning, mission, vision, and values, as necessary. The selected vendor will develop brand personality and voice guidelines, a key messaging framework, and detailed audience segmentation with personas.

Design support includes creating a complete logo system (primary, secondary, and sub-brand marks), typography and color palette, graphic elements, and imagery guidelines. Deliverables must ensure compliance with Web Content Accessibility Guidelines. Additional assets needed include favicons and profile graphics for major social media platforms, video content watermarks, and both template and professional asset suites (e.g., flyers, bookmarks, posters, business cards, email signatures). The vendor will also provide website design recommendations, coordinate with the website redesign team, develop social media templates, signage concepts for physical branches, and propose a rollout and launch strategy. Recommendations for staff brand training workshops are also requested. Questions regarding the RFP must be submitted by May 8, 2026.

Source attribution

This Settle analysis is based on the issuing organization’s public RFP listing.