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Rebranding and Website Engineering Using CMS

Overview


Marketing, Advertising & Social Media
Albany, New York, United StatesPosted 2 months agoDeadline: March 27th, 2026

Fit Score


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SUMMARY


Comprehensive rebranding and website overhaul project for a New York agency, emphasizing a modern identity and high-performance CMS platform targeting the semiconductor sector.

KEY REQUIREMENTS


BUDGET

Verified

Up to $150,000

QUESTION DEADLINE


March 13th, 2026

Issuing Agency


New York State Economic Development Council

Organization overview and procurement intelligence available on paid plans.

DESCRIPTION


The agency is seeking a full-service digital marketing partner to lead a comprehensive rebranding initiative, focusing on enhancing the organization’s positioning as a leading destination for semiconductor industry investment and job creation. The selected consultant will conduct a brand audit, develop a new visual identity—including logo, color palette, and typography—and establish a visual system that communicates leadership within the semiconductor and nanotechnology sectors.

In addition to rebranding, the consultant will design, engineer, and implement a modern, high-performance digital platform. The new website will serve as a secure, mobile-optimized hub aimed at attracting site selectors, executive leadership, and high-tech talent. Tasks include developing responsive site maps and wireframes, creating interactive UI designs for client review, and building the site on a scalable CMS such as Drupal or WordPress. The final product must meet high standards for security, SEO, and LLM optimization, with thorough cross-browser, accessibility, and analytics integration testing completed prior to launch. The project will also include a digital go-to-market launch plan and training for staff on ongoing CMS management.

Source attribution

This Settle analysis is based on the issuing organization’s public RFP listing.

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