Rebranding and Public Service Announcements Service
Overview
Fit Score
Settle Intelligence
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SUMMARY
DESCRIPTION
A government department in the Virgin Islands is seeking a vendor to deliver a complete rebranding initiative. This includes developing a comprehensive brand implementation and communication strategy to ensure consistent use of the new identity across all platforms. The scope encompasses the creation of a refreshed visual identity, including a new logo, color palette, fonts, and templates suitable for print and digital media.
The project also requires the design of updated branding materials such as stationery, signage, and social media assets. Additionally, the selected vendor will produce and edit public service announcements (PSAs) in video, radio, and digital formats, ensuring they are optimized for distribution across multiple platforms. The contract is set for a one-year period, during which the rebranding and PSA campaign will be executed.
Source attribution
This Settle analysis is based on the issuing organization’s public RFP listing.