Rebranding and Brand Identity Development Services
Overview
Fit Score
Settle Intelligence
Settle helps teams find, evaluate, and respond to public RFPs. We continuously surface new opportunities, score them against your company strengths, and draft proposal responses so you can focus on the work that wins business.
SUMMARY
KEY REQUIREMENTS
BUDGET
EstimateCONTRACT DURATION
TIMELINE
March 24th, 2026 – RFP issued
April 10th, 2026 – Proposer questions due
April 17th, 2026 – Responses to proposer questions issued
May 1st, 2026 – RFP responses due
May 4th-5th, 2026 – Internal review and scoring
May 7th, 2026 – Shortlist notification
May 11th-12th, 2026 – Interviews with shortlisted firms
May 13th, 2026 – Final evaluation and recommendation
May 20th, 2026 – PCDC Board approval
June 9th, 2026 – City Council approval or Next Council cycle
June 10th, 2026 – Notification of selected firm
June 25th-26th, 2026 – Contract negotiation
June 30th, 2026 – Contract execution
QUESTION DEADLINE
Issuing Agency
Pflugerville Community Development Corporation
Organization overview and procurement intelligence available on paid plans.
DESCRIPTION
The selected vendor will provide comprehensive rebranding, communication strategy, and marketing services for the organization. This engagement encompasses refreshing the brand identity, creating a communication and marketing strategy, developing a storytelling and content framework, offering recommendations on tools and platforms, and defining an execution or implementation oversight model.
The scope of work includes analyzing current brand assets and messaging, developing audience personas for both internal and external stakeholders, and creating key messaging frameworks. The vendor will be responsible for articulating the overarching brand narrative and strategic positioning, as well as designing creative concepts for a new logo and an integrated visual identity system covering elements like color palette, typography, graphic assets, and imagery. Verbal brand guidelines—including tone of voice and key messaging examples—will also be established.
A comprehensive Brand Style Guide is to be produced, covering all elements of the new brand identity. Core brand assets such as business card templates, letterheads, email signatures, presentation templates, and social media graphics are to be developed, with final logo files supplied in all necessary formats for both web and print use. The new brand identity must align with the agency’s strategic direction and economic development goals.
Additionally, the vendor will design effective communication strategies by identifying and segmenting key audiences, and will develop storytelling frameworks in alignment with the agency’s priorities and strategic opportunities. The proposal should reflect experience with producing marketing collateral such as white papers, infographics, data-driven visuals, presentations, and related materials.
Source attribution
This Settle analysis is based on the issuing organization’s public RFP listing.