Rebrand Initiative Services

Overview

Media, Creative Design & AV Production

Tacoma, Washington, United StatesPosted about 1 month agoDeadline: April 22nd, 2026

Fit Score

Settle Intelligence

Settle helps teams find, evaluate, and respond to public RFPs. We continuously surface new opportunities, score them against your company strengths, and draft proposal responses so you can focus on the work that wins business.

SUMMARY

A Washington agency seeks a branding partner to lead a robust rebranding initiative, from market research through logo and standards development, culminating in a launch strategy.

KEY REQUIREMENTS

Demonstrated success in facilitating multi-stakeholder feedback for strategic use.
Demonstrated branding and naming skills, preferably in maritime, infrastructure, or transportation industries.
Demonstrated experience in developing, designing, and producing logos, messaging, and collateral documents.
Demonstrated experience in establishing new brand launch planning and execution.
Experience with international brand development and multicultural considerations.
Previous experience working with port authorities is preferred.
Identify proposed team with working titles, degrees, certificates, and licenses, demonstrating experience and qualifications.
Capacity to perform work within identified time constraints, considering current and planned workload.
Provide a list of three recent relevant contracts/projects (last six years) with contact information and brief descriptions.

BUDGET

Verified

$100,000 – $250,000

CONTRACT DURATION

12 months

TIMELINE

Substantial project completion by the end of 2026

Finalize workplan and project schedule by the end of Q2 2026

Issuance of RFP: March 25th, 2026

Last Day To Submit Questions: April 8th, 2026

Proposal packets due: April 22nd, 2026

Review/Shortlist: April 27th, 2026

Oral Presentations (if required): April 30th – May 7th, 2026

Best and Final (if required): May 8th, 2026

Final Selection: May 11th, 2026

Execute Contract: May 20th, 2026

QUESTION DEADLINE

April 8th, 2026

Issuing Agency

Northwest Seaport Alliance

Organization overview and procurement intelligence available on paid plans.

See Issuer Research

DESCRIPTION

A Washington-based agency is seeking the services of qualified branding and design firms to lead a comprehensive rebranding initiative. The objective is to enhance agency recognition, clarify its market position, and better communicate its value proposition to international shipping partners, stakeholders, and the local communities.

The selected vendor will be responsible for conducting market research to identify key opportunities and perceptions in primary trade markets and performing analysis of peer ports. Responsibilities include developing a strategic identity and naming, crafting a cohesive brand and visual identity (including logo, graphic elements, color palette, and typography), and preparing a comprehensive brand standards manual. Digital brand guidelines suitable for web and social media platforms are required, as well as a strategy and rollout plan for the brand launch.

The contract period will be for one year. All questions from interested vendors must be submitted no later than April 8, 2026.

Source attribution

This Settle analysis is based on the issuing organization’s public RFP listing.