Public Relations Services

Overview

Marketing, Advertising & Social Media

Jackson, Michigan, United States; Michigan, United StatesPosted 20 days agoDeadline: May 15th, 2026

Fit Score

Settle Intelligence

Settle helps teams find, evaluate, and respond to public RFPs. We continuously surface new opportunities, score them against your company strengths, and draft proposal responses so you can focus on the work that wins business.

SUMMARY

RFP for comprehensive public relations services including media strategy, content development, community outreach, and crisis support in Michigan.

KEY REQUIREMENTS

Minimum of two years of experience in identified PR areas
Must have organizational capacity to provide services
Must attend mandatory virtual bidder meeting
Must provide notification of intent to bid by April 24th, 2026
Must disclose any relationship between bidder's principal officers and Lifeways staff or board members
Must certify compliance with federal debarment and suspension regulations
Must agree to sign a Business Associate Agreement (BAA) regarding HIPAA compliance

BUDGET

Estimate

$50,000 – $150,000

TIMELINE

Request for Proposals Issued: April 17th, 2026

Confirmation of Intent to Bid Due By: April 24th, 2026

RFP Questions Due: April 28th, 2026

Mandatory Bidder Meeting: April 28th, 2026

Proposal Submission Deadline: May 15th, 2026

Review of Proposals: May 29th, 2026

QUESTION DEADLINE

April 28th, 2026

Issuing Agency

Lifeways

Organization overview and procurement intelligence available on paid plans.

See Issuer Research

DESCRIPTION

The agency seeks a vendor to provide professional public relations services. Scope of work includes polling, market research, analytics, messaging and content development, consultation, and on-call crisis support and response guidance. The primary goals are to increase public awareness of the agency's services, mission, and community impact, as well as to enhance community trust and stakeholder engagement.

The selected vendor will develop aligned website and social media content, assist with internal development of tools and processes for ongoing needs analysis, and create annual media relations strategies and editorial calendars. Additional tasks include compiling target media lists, preparing press releases, advisories and statements, providing training on proactive media pitching and outreach, coordinating interviews and press events, and developing media kits for relationship management.

The vendor will execute internal and external alignment sessions, support executive positioning and media training, develop a core messaging framework including audience-specific messaging, and conduct training on communication for sensitive topics.

Source attribution

This Settle analysis is based on the issuing organization’s public RFP listing.