Public Relations Services

Overview

Hospitality, Food Service & Travel

Shelbyville, Kentucky, United StatesPosted 27 days agoDeadline: May 8th, 2026

Fit Score

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SUMMARY

Request for comprehensive public relations services, including media and influencer outreach, press release distribution, and strategic communications support.

KEY REQUIREMENTS

Minimum of five years of experience in destination marketing or travel/tourism PR
Proven track record of securing coverage in national travel publications
Experience working with influencers and content creators
Experience working with similar-sized destinations or DMOs
Understanding of the Kentucky tourism landscape
Established relationships with travel media and influencers
Capacity to work within stated budget parameters

BUDGET

Verified

$50,000

CONTRACT DURATION

12 months

TIMELINE

RFP Release: April 6th, 2026

Questions Due: April 24th, 2026

Proposal Deadline: May 8th, 2026

Interviews and Selection: Week of May 11th, 2026

Contract Term: July 1st, 2026 – June 30th, 2027

QUESTION DEADLINE

April 24th, 2026

Issuing Agency

Shelbyky Tourism

Organization overview and procurement intelligence available on paid plans.

See Issuer Research

DESCRIPTION

This RFP seeks a vendor to provide comprehensive public relations services, including media relations, strategic communications, and influencer management. Key responsibilities include creative and ongoing media outreach, pitch development, distribution, and media monitoring and reporting. The selected firm will also write and distribute press releases to local and regional outlets as needed, and manage the planning and coordination of familiarization trips, including outreach to and management of media and travel influencers.

Additionally, the provider will be tasked with identifying and vetting relevant influencers, managing outreach, negotiations, and relationships, and ensuring thorough campaign coordination and deliverable tracking. Strategic planning is essential, requiring ongoing consultation on communications opportunities and challenges, as well as providing crisis communications counsel and support should the need arise. The firm will be expected to deliver monthly reports summarizing outreach efforts, active media relationships, secured placements, and estimated earned media value, with clear indication of the monitoring platform used.

Source attribution

This Settle analysis is based on the issuing organization’s public RFP listing.