Public Relations Services

Overview

Marketing, Advertising & Social Media

Woodbridge, Virginia, United StatesPosted about 1 month agoDeadline: April 27th, 2026

Fit Score

Settle Intelligence

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SUMMARY

Seeking a public relations agency to lead earned-media efforts and strategic communications for an official tourism brand in Virginia, focused on national and international outreach. The partner will develop creative strategies, national press materials, and proactive story pitches to drive visitation.

KEY REQUIREMENTS

Must be a registered Prince William County vendor
Must have Multi-Factor Authentication enabled for vendor account
Must submit proposal electronically via the Solicitations portal
Must provide evidence of minimum insurance coverages
Must designate a Project Manager
Must have experience in public and media relations work in the U.S.
Must have established connections to economic development, leisure, adventure, sports, and travel trade media

BUDGET

Estimate

$100,000 – $250,000

CONTRACT DURATION

12 months

TIMELINE

Original Solicitation Date: March 30th, 2026

Published Date: March 30th, 2026

Due Date: April 27th, 2026

QUESTION DEADLINE

April 20th, 2026

Issuing Agency

Prince William County

Organization overview and procurement intelligence available on paid plans.

See Issuer Research

DESCRIPTION

A highly qualified public relations agency is sought to serve as a strategic earned-media partner for the official tourism brand. The selected partner will lead the development of a 24-month strategic communications plan and creative strategy, with a scope that includes active soft adventure, cultural and historic sites, agribusiness and agritourism, craft beverage trails, entertainment, arts and culture, sports marketing and sales, international marketing, lodging offerings, and website initiatives within the existing platform.

The agency will be responsible for developing and executing an annual media pitch schedule, focusing on national, international, and travel-trade media outreach to enhance destination awareness and increase leisure travel and overnight visitation. Core tasks include creating press materials—such as national press kits, media alerts, press releases, talking points, fact sheets, and briefing documents—targeted at key tourism sectors. Additionally, the partner will proactively identify and pitch story opportunities aligned with national editorial calendars and emerging travel trends, ensuring the destination's visibility throughout the year.

The contract term for this engagement is one year.

Source attribution

This Settle analysis is based on the issuing organization’s public RFP listing.