Public Relations, Marketing Strategy, Media Relations and Crisis Communication Services

Overview

Marketing, Advertising & Social Media

Long Beach, California, United StatesPosted 2 months agoDeadline: March 31st, 2026

Fit Score

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SUMMARY

The agency is seeking a vendor to deliver public relations, marketing, media relations, crisis communication services, and support for special events and campaigns.

KEY REQUIREMENTS

Provide comprehensive public relations services
Demonstrated skills, experience and knowledge to conduct public relations services
Ability to maintain effective communication with stakeholders, industry, media outlets, Corridor communities, and other interested parties
Submit required administrative documents with the proposal
Agree to and enter into the agreement as set forth in Attachment 4
Provide a letter from insurance carrier indicating insurance requirements for this project are presently part of the proposer's coverage

BUDGET

Estimate

$75,000 – $150,000

CONTRACT DURATION

36 months

TIMELINE

Request for Proposals Published: March 3, 2026

Questions Due: March 10, 2026

Responses to Questions Posted: March 17, 2026

Proposals Due: March 31st, 2026

QUESTION DEADLINE

March 10th, 2026

Issuing Agency

Alameda Corridor Transportation Authority

Organization overview and procurement intelligence available on paid plans.

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DESCRIPTION

The agency seeks a vendor to provide comprehensive public relations, marketing strategy, media relations, and crisis communication services. The scope includes creating, designing, writing, producing, and distributing authorized marketing and communication collateral, with involvement in copywriting, graphic design, printing, and digital distribution. The vendor will develop strategic media programs and materials to secure positive editorial coverage supporting agency initiatives, funding priorities, and achievements.

Responsibilities also extend to producing original content, including professional photography and videography, and maintaining a high-quality content library for use across media relations, social media, digital platforms, presentations, and other communications needs. The vendor will plan and execute a promotional campaign for the agency's annual Exercise, including pre-event outreach, media pitching, and onsite coordination to generate coverage from local, regional, and industry media outlets. Additional duties include researching, developing, and maintaining media information packages for Board-approved initiatives, incorporating relevant data and analysis.

The selected vendor will support special event planning and execution, engaging media, stakeholders, and the community, and create a structured content calendar for consistent and relevant messaging. Leveraging original photography and video content for enhanced storytelling and audience engagement is essential. The agency operates 24/7, requiring the vendor to provide immediate media relations and communications support during crises or emergencies.

Source attribution

This Settle analysis is based on the issuing organization’s public RFP listing.