Public Relations and Social Media Program Service in Mexico
Overview
Fit Score
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SUMMARY
KEY REQUIREMENTS
BUDGET
VerifiedCONTRACT DURATION
TIMELINE
Proposal submission deadline: June 30th, 2026
Contract period: July 2026 – June 2027
CONTACTS
Primary procurement contact — name, title, email, and phone
Additional decision-makers and their departments
Issuing Agency
Pear Bureau Northwest
DESCRIPTION
The purpose of this RFP is to secure a vendor to deliver a comprehensive public relations and social media program in Mexico focused on promoting pear consumption. The campaign aims to engage consumers through a coordinated effort utilizing various print and digital media outlets, with a strong emphasis on educating them about optimal pear ripening techniques, nutritional benefits, and creative recipe applications for diverse pear varieties.
Vendors are expected to propose a cohesive PR strategy, a targeted social media plan, and recommended campaign themes. Other requirements include outlining an influencer strategy, identifying effective media targets, and presenting innovative ideas for informing and educating the public about pear ripening. Additionally, the scope includes end-to-end public relations campaigns and ongoing social media management for the duration of a one-year contract.
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Frequently asked questions
- When is the submission deadline?
- Submissions are due June 30, 2026.
- What is the budget for this RFP?
- The published budget is $150,000.
- Who issued this RFP?
- It was issued by Pear Bureau Northwest. The work is located in Mexico.
- Who is a good fit for this opportunity?
- Experienced PR and social media agencies with proven results in the Mexican market
- Strong background in food or agricultural product promotion
- Team with bilingual or native Spanish communication capabilities
- Demonstrable influencer marketing expertise and media relationships in Mexico
- Ability to develop and execute integrated campaigns across media channels
Analysis generated by Settle AI from the source RFP.
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