Public and Media Relations Agency of Record Services

A Florida agency is seeking a public and media relations agency to serve as its agency of record and manage a broad range of communications and engagement functions. The selected vendor will be responsible for delivering services across multiple channels, including print, radio, television, internet/web forums, and public relations initiatives. This includes organizing community relations activities, facilitating community focus groups, and implementing effective strategies for public education and community project promotion related to the agency.

Key responsibilities involve proactively developing and coordinating publicity and media opportunities, creating ongoing communication programs, and maintaining a positive image of the agency within the business community. The agency will also require assistance in securing permits and approvals from state and local government entities when necessary. The vendor must develop and maintain an updated media contact list covering local, national, and industry outlets, and designate a staff member to act as media liaison during emergencies or when internal media personnel are unavailable.