Programming and Operating Services

Overview

Events, Printing & Promotional Goods

Corona, California, United StatesPosted about 2 months agoDeadline: April 14th, 2026

Fit Score

Settle Intelligence

Settle helps teams find, evaluate, and respond to public RFPs. We continuously surface new opportunities, score them against your company strengths, and draft proposal responses so you can focus on the work that wins business.

SUMMARY

RFP for a vendor to manage community event programming, farmers market development, marketing, and revenue generation activities in California.

KEY REQUIREMENTS

BUDGET

Estimate

$1,500,000 – $6,000,000

CONTRACT DURATION

72 months

TIMELINE

Issue RFP: March 16, 2026

Written Questions from Consultant Due: March 31st, 2026

Responses from City Due: April 6th, 2026

Proposals Due: April 14th, 2026

Proposal Evaluation Completed: April 30th, 2026

Consultant Interviews (Optional): Week of May 4-7, 2026

Contract Negotiations: May 2026

Consultant Selection: May 2026

Tentative Award or Council Approval: May/June 2026

Notice to Proceed: June 2026

QUESTION DEADLINE

March 31st, 2026

Issuing Agency

City of Corona Economic Development Department

Organization overview and procurement intelligence available on paid plans.

See Issuer Research

DESCRIPTION

This RFP seeks a vendor to provide comprehensive programming and operating services for various community events and markets. Required services include event development for themed artisan and vintage markets, cultural celebrations, car shows, specialty showcases, food and beverage festivals, university talent showcases, and non-profit spotlight events.

The selected vendor will be responsible for developing and operating farmers markets, ensuring coordination with agricultural producers, regulatory compliance, and efficient management of market layouts and vendor logistics. Additional responsibilities include the creation of an annual programming calendar, preparation and execution of a marketing plan, management of social media engagement, collaboration with the city marketing team, and production of both digital and print marketing collateral.

Furthermore, the provider must handle sponsorship and revenue generation by developing sponsorship packages, securing corporate sponsors, managing vendor fees and ticketing revenues when applicable, and ensuring financial transparency. The contract term is for one year.

Source attribution

This Settle analysis is based on the issuing organization’s public RFP listing.