Place-Making, Identity and Integrated Marketing Strategy Services

Overview

Marketing, Advertising & Social Media

Carson, California, United StatesPosted about 2 months agoDeadline: April 9th, 2026

Fit Score

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SUMMARY

The city requests vendors for a five-year place-making, branding, and integrated marketing strategy, including media innovation and event readiness planning.

KEY REQUIREMENTS

BUDGET

Estimate

$300,000 – $600,000

CONTRACT DURATION

9 months

TIMELINE

Issue Date: March 12th, 2026

Virtual Pre-Proposal Meeting (Optional): March 25th, 2026 at 10:00 AM

Q&A Deadline: March 26th, 2026 by 2:00 PM

RFP Deadline: April 9th, 2026 by 10:00 AM

Anticipated Award: Within 90 days of the April 9th, 2026 proposal deadline

Target Initiation Date: March 2026

QUESTION DEADLINE

March 26th, 2026

Issuing Agency

City Of Carson

Organization overview and procurement intelligence available on paid plans.

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DESCRIPTION

The city is seeking proposals from qualified firms to provide place-making, identity, and integrated marketing strategy services. The selected vendor will design and implement a comprehensive five-year strategic communications plan, covering city television, digital media innovation, and an integrated marketing roadmap.

Scope of work includes conducting a brand and communications assessment, developing strategic positioning and global event readiness plans, and formulating a global event positioning strategy. The firm will be responsible for establishing crisis-response and rapid-response messaging protocols, providing guidance on social media misinformation and rumor control, and crafting a tourism and digital place-making strategy. Additional expectations include leadership and government communications consulting, media innovation and partnerships, measurement methodologies, and ensuring post-event sustainability.

An optional virtual pre-proposal meeting is scheduled for March 25, 2026, and questions must be submitted by March 26, 2026.

Source attribution

This Settle analysis is based on the issuing organization’s public RFP listing.