Pathways Program Direct Mail Outreach Campaign
Overview
Fit Score
Settle Intelligence
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SUMMARY
KEY REQUIREMENTS
BUDGET
VerifiedTIMELINE
Design Phase: 2–3 weeks
Production Phase: 2 weeks
Distribution Phase: 2–4 weeks
QUESTION DEADLINE
Issuing Agency
Augusta County Commonwealth’s Attorney’s Office
Organization overview and procurement intelligence available on paid plans.
DESCRIPTION
The organization seeks a vendor to design, print, and distribute a direct mail outreach campaign for the Pathways Program. The campaign aims to provide an immediate, measurable, and geographically targeted method to increase the visibility of the program, particularly among individuals who may not engage with digital platforms or traditional referral systems.
Responsibilities include designing impactful content with a focus on both visual and narrative elements that highlight community benefits, accountability, and restoration. The selected vendor will be required to develop mailer content, print high-quality and durable mailers suitable for bulk distribution, and coordinate direct mail delivery across the region. The project seeks to reduce stigma around substance use and promote treatment engagement while increasing awareness of the Pathways diversion program among eligible populations.
Source attribution
This Settle analysis is based on the issuing organization’s public RFP listing.