Paid Social Media Planning, Paid Search and Google Advertising Service

Overview

Marketing, Advertising & Social Media

Edinburgh, Scotland, United KingdomPosted 27 days agoDeadline: May 8th, 2026

Fit Score

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SUMMARY

Seeking an agency to plan and deliver digital advertising campaigns for the Royal Botanic Garden Edinburgh, including paid social, Google Ads, and search marketing.

KEY REQUIREMENTS

Must demonstrate technical ability in Google Ads and Google Grant management
Must provide up to three recent examples of Google Ads and Google Grant account management
Must provide three relevant case studies demonstrating experience with comparable complex requirements
Must submit tender via the Public Contracts Scotland (PCS) website
Must provide a single point of contact for the tender
Must maintain tender validity for three months after the return date
Must adhere to the specified 20-slide limit for the technical response
Must submit commercial information separately from the technical response

BUDGET

Verified

$105,000

CONTRACT DURATION

12 months

TIMELINE

Invitation to Tender document issued: April 10th, 2026

Deadline for raising requests for clarification: April 24th, 2026

Deadline for responding to request for clarification: May 1st, 2026

Deadline for receipt of Tender Submissions: May 8th, 2026

Completion of Evaluation of Tender Submissions: May 22nd, 2026

Award of Contract: May 29th, 2026

QUESTION DEADLINE

April 24th, 2026

Issuing Agency

Royal Botanic Garden Edinburgh

Organization overview and procurement intelligence available on paid plans.

See Issuer Research

DESCRIPTION

The Royal Botanic Garden Edinburgh is seeking a vendor to provide comprehensive social media planning, paid search, and Google advertising services. The primary goals are to increase awareness of the Garden and its three regional sites as top visitor attractions and to drive visitor engagement and attendance.

The agency's objectives include promoting seasonal visitation campaigns, publicizing exhibitions and events (both free and ticketed), and showcasing food and beverage experiences such as ticketed afternoon teas. The chosen partner will implement creative digital advertising campaigns utilizing paid social media advertising, the Google Ad Grants program (with access to up to USD$10,000 per month in free PPC advertising as a registered charity), and paid Google Ads.

Interested vendors should submit all questions by April 24, 2026.

Source attribution

This Settle analysis is based on the issuing organization’s public RFP listing.