Paid Media Plan Development and Management Services

Overview

Marketing, Advertising & Social Media

Sacramento, California, United States; West Sacramento, California, United States; Oakland, California, United StatesPosted about 1 month agoDeadline: April 17th, 2026

Fit Score

Settle Intelligence

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SUMMARY

Seeking a vendor to develop, manage, and execute multilingual paid media campaigns utilizing traditional and digital channels in California.

KEY REQUIREMENTS

Three years' experience in designing and administering multilingual advertising and media campaigns targeting limited English audiences in California.
Two years' experience managing public awareness campaigns for government agencies.
Minimum of three prior media campaigns of similar size, scope, and target market, utilizing radio and outdoor advertising.
Proposals must be complete and responsive to all RFP requirements.
Proposer must achieve a minimum combined score of 70 points in technical evaluation and cost.
No alternate contract language is accepted.

BUDGET

Verified

Up to $7,350,000

CONTRACT DURATION

48 months

TIMELINE

RFP available to prospective Proposers: March 23rd, 2026

Written Questions Submittal Deadline: April 3rd, 2026, 5:00 p.m.

Question and Answers Addendum Posted: April 10th, 2026, 5:00 p.m.

Final Date for Proposal Submission/Receipt by DIR: April 17th, 2026, 3:00 p.m.

Complete Evaluation of Proposals: April 24th, 2026

Interviews (Optional): April 27th, 2026, 3:00 p.m.

Posting of Intent to Award Notice(s): May 1st, 2026

Agreement sent to successful Proposer: May 8th, 2026

Signed Agreement returned to DIR for counter-signature: May 11th, 2026

Agreement Approved and Executed – work begins: May 22nd, 2026

QUESTION DEADLINE

April 4th, 2026

Issuing Agency

Department Of Industrial Relations

Organization overview and procurement intelligence available on paid plans.

See Issuer Research

DESCRIPTION

The selected vendor will be responsible for developing and managing comprehensive paid advertising media plans, as well as creating outreach materials to support the agency's campaigns. These responsibilities include designing and managing outreach campaigns in multiple languages, tailored to address various topics relevant to target audiences.

The contractor will be expected to develop, design, and deliver campaign content and related products in different languages as required. A key objective will be to educate and engage diverse target groups using a robust paid media strategy, which should encompass out-of-home advertising, radio, digital channels, and social media placements. The approach should ensure effective outreach and message delivery across all selected platforms.

Source attribution

This Settle analysis is based on the issuing organization’s public RFP listing.