Paid Media and Marketing Services
Overview
Fit Score
Settle Intelligence
Settle helps teams find, evaluate, and respond to public RFPs. We continuously surface new opportunities, score them against your company strengths, and draft proposal responses so you can focus on the work that wins business.
SUMMARY
KEY REQUIREMENTS
BUDGET
EstimateCONTRACT DURATION
TIMELINE
RFP opened: March 3rd, 2026
Questions due: March 17th, 2026 at 5:00 pm eastern time
RFP deadline: March 31st, 2026 at 5:00 pm eastern time
QUESTION DEADLINE
Issuing Agency
Connecticut Green Bank
Organization overview and procurement intelligence available on paid plans.
DESCRIPTION
The selected vendor will provide comprehensive paid media and marketing services, including the planning and execution of paid media campaigns. Services will cover the placement of paid advertising, search engine marketing, and search engine optimization efforts, as well as the creation of engaging content such as animations and short videos to drive campaign performance.
Additionally, the vendor will create an advertising calendar for digital and paid engagement focused on increasing brand and program awareness. They will also be responsible for developing or advising on landing page environments optimized for conversions, and for establishing precise audience targeting criteria at the brand, solution line, and product levels. Non-digital media buying and placement will be included to support both ongoing calendars and specific campaigns. All work will contribute to brand visibility and effective campaign outcomes.
Source attribution
This Settle analysis is based on the issuing organization’s public RFP listing.