Paid Advertising Support Services
Overview
Fit Score
Settle Intelligence
Settle helps teams find, evaluate, and respond to public RFPs. We continuously surface new opportunities, score them against your company strengths, and draft proposal responses so you can focus on the work that wins business.
SUMMARY
KEY REQUIREMENTS
BUDGET
EstimateCONTRACT DURATION
TIMELINE
Issue Date: February 26th, 2026
Questions Deadline: March 9th, 2026 03:00 PM (CT)
Response Deadline: March 19th, 2026 03:00 PM (CT)
QUESTION DEADLINE
Issuing Agency
The University of Iowa
Organization overview and procurement intelligence available on paid plans.
DESCRIPTION
The Tippie College of Business at the University of Iowa seeks a vendor to provide paid advertising support services for its graduate and professional programs. The services required include day-to-day management and ongoing optimization of more than 25 Google ad campaigns across paid search, display, re-marketing, discovery, and video, with the goal of maximizing conversions, controlling acquisition costs, and adjusting strategies based on lead quality.
The vendor will also be responsible for implementing processes to reduce ad fraud and ensure brand safety, as well as deploying a robust testing strategy that explores all platform variables such as creative, landing pages, dayparting, and targeting. Additional responsibilities include programmatic digital media, traditional media planning and buying, paid social media, creative development, and comprehensive performance reporting. The contract will span four years, and questions regarding the RFP are to be submitted by March 9, 2026.
Source attribution
This Settle analysis is based on the issuing organization’s public RFP listing.