Outreach Communications Plan Service

March 23rd, 2026 after 9AM: RFP posted on City of Boston Supplier Portal; available for download. BPL may amplify its availability via communications channels.

April 10th, 2026, by 2PM: Deadline for vendor questions.

Week of April 13th, 2026: BPL responses to vendor questions posted.

April 21st, 2026, by 2PM: RFP responses due.

Week of April 20th, 2026: RFP responses delivered to evaluation committee; scoring begins.

Week of April 20th, 2026: Target to complete Technical Proposal scoring.

Week of April 27th, 2026: Interview shortlist vendors.

Week of April 27th, 2026: Pricing documents opened.

Week of April 27th, 2026: BPL procurement sends award.

The client seeks a vendor to develop an outreach communications plan that effectively communicates the statewide services, resources, circulation, and benefits of their organization. The selected vendor will craft key messages and create localized pitches targeted at regional and local media outlets to showcase both local and statewide impact.

Responsibilities include recommending and producing a variety of communications collateral, such as fact sheets, infographics, videos, and web content. The vendor will also plan media-focused events in strategic markets to emphasize the organization's role as the library for the commonwealth. Additionally, the plan should include the creation of social media assets for use by statewide partners and allies, supporting efforts to highlight services and amplify messaging in anticipation of future funding discussions.

Coordination with allies and stakeholders is essential to maximize social media reach and to ensure a unified and effective outreach campaign throughout Massachusetts.