Outreach and Construction Communications Services

A government authority in Minnesota is seeking a vendor to provide comprehensive outreach and construction communications services for a multi-year highway bridge replacement project. The scope includes the development and execution of a detailed communications and outreach plan aimed at keeping commuters, motorists, businesses, freight operators, residents, and other key stakeholders informed before and during all phases of construction. The objective is to enhance public awareness regarding the project, particularly concerning traffic impacts and potential delays.

The selected vendor will be responsible for creating and distributing engaging marketing materials across print and digital platforms, maintaining a consistent brand voice and adhering to Associated Press style. Responsibilities include drafting news releases, email updates, website and social media content, maps, factsheets, and managing updates through channels such as Facebook, Instagram, and Twitter. Additionally, the vendor will organize up to four in-person public meetings each construction season, handling all related logistics and materials. They will also manage a construction hotline and project email inbox to address inquiries and concerns from the public.

All materials and native files produced will become property of the state. The vendor will also be expected to create and implement targeted social media marketing strategies, manage digital advertising buys, and provide measurable goals, strategies, and timelines to ensure continuous stakeholder involvement and informed communities throughout the construction process.