Organizational Management Services

A California-based organization is seeking a vendor to deliver comprehensive organizational management services with a focus on tourism stakeholder outreach, marketing, and strategic relationship development. The selected vendor will be responsible for engaging with tourism stakeholders, facilitating collaboration, and leading advocacy efforts within the tourism ecosystem. Key responsibilities include communicating critical information, aligning stakeholder priorities, and maximizing the marketing reach of tourism partners.

In the area of marketing, the vendor will manage owned marketing tools such as the website, email marketing platforms, and social media channels. This includes content creation, asset management, and the development of monthly and annual content calendars. The vendor will also establish and implement an annual marketing plan aligned with the strategic direction of the organization, oversee marketing campaigns and media relations, and collaborate with contractor teams—including brand management, digital advertising, SEO, and public relations—to clearly define roles and execute initiatives.

The scope of work also emphasizes building and leveraging strategic relationships to increase brand awareness, strengthen advocacy efforts, and support information exchange among tourism stakeholders. The selected vendor will be integral to positioning the organization as the leading destination marketing entity in the region. The initial contract period for these services is three years.