Opioid Prevention Media Campaign, Messaging and Outreach Services

Overview

Marketing, Advertising & Social Media

Anoka, Minnesota, United StatesPosted 14 days agoDeadline: May 27th, 2026

Fit Score

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SUMMARY

Minnesota seeks a media partner to develop a year-long opioid prevention campaign that produces culturally responsive messaging, creative assets, and evaluation metrics.

KEY REQUIREMENTS

Must be a media-based organization or provide required media services
Must be able to serve the Anoka County geographical area
Must demonstrate required insurance coverage
Must comply with WCAG current standards for online messaging
Must provide at least 3 references for similar services
Must submit a W-9
Must agree to terms and conditions in Appendices and Attachments
Must be able to provide data on project outputs, outcomes, impact, and effectiveness

BUDGET

Verified

$250,000

CONTRACT DURATION

24 months

TIMELINE

RFP Issuance: April 24th, 2026

Pre-Proposal Meeting: May 12th, 2026

Q&A Period Ends: May 21st, 2026

Submissions Due: May 27th, 2026

Clarifications or Interviews: Week of June 8th or 15th, 2026

Award and Contract: July/August 2026

QUESTION DEADLINE

May 21st, 2026

Issuing Agency

Anoka County Public Health And Environmental Services

Organization overview and procurement intelligence available on paid plans.

See Issuer Research

DESCRIPTION

The project seeks a media partner to develop and implement a comprehensive, evidence-based public awareness campaign focused on increasing understanding of opioid prevention within Minnesota. The selected vendor will be responsible for creating culturally responsive, stigma-reducing messaging tailored to diverse audiences, utilizing person-first, non-stigmatizing language throughout all materials.

Responsibilities include producing creative assets across various formats such as digital, print, social, video, and radio that normalize naloxone as a community safety tool. The campaign should strategically highlight accessible locations where community members can obtain free naloxone, and employ a distribution and outreach strategy that maximizes reach among priority populations.

The vendor must evaluate campaign performance by providing measurable outcomes related to awareness, reach, and engagement, and incorporate data and performance metrics to refine messaging and outreach strategies throughout the contract period, which will last one year. Pre-bid meeting is scheduled for May 12, 2026, and questions must be submitted by May 21, 2026.

Source attribution

This Settle analysis is based on the issuing organization’s public RFP listing.