Opioid Prevention Communication Advertising Campaign Service

Questions / Requests for Clarification Due: March 17th, 2026, by 5:00pm PST

Answers to Questions / Requests for Clarification Issued (approx.): March 20th, 2026, by 5:00 pm PST

RFP Protest Period Ends: March 24th, 2026, by 5:00pm PST

Closing (Proposals Due): April 9th, 2026, at 2:00pm PST

Evaluation Period (approx.): April 2026

Issuance of Notice of Intent to Award (approx.): April – May 2026

Award Protest Period Ends: 7 days after Notice of Intent to Award

The organization is seeking a vendor to deliver a comprehensive opioid prevention communication advertising campaign. This initiative will include creative development and production of campaign materials, media planning, placement and buying, and campaign management services. The campaign aims to increase opioid prevention and awareness through targeted media strategies and content tailored for both English and Spanish-speaking audiences.

Services required include recommending a media strategy and channel mix across streaming and digital audio, podcasts, and paid social media, as well as determining flighting and budget allocation. Vendors will develop creative concepts and key message frameworks aligned with public health best practices and provide print-ready graphic assets. Multiple creative variations are required for effective message testing and fatigue reduction, with a structured review and approval process, production timeline, and revision workflow. The selected vendor will be responsible for media buying, placement oversight, link and tag validation (including UTM implementation if applicable), regular performance monitoring, and ongoing campaign optimization, including targeting, pacing, and placement adjustments.