Online Graduate Program Marketing and Recruitment Services

RFP was issued on March 12th, 2026 by 5:00 PM EST.

Written questions are due by March 19th, 2026 by 2:00 PM EST.

Responses to questions will be provided by March 26th, 2026 by 5:00 PM EST.

Proposals are due by April 15th, 2026 by 2:00 PM EST.

Presentations will be held the week of May 11th-15th, 2026.

RFP Award Date is June 1st, 2026 by 5:00 PM EST.

Contract Award is in October 2026.

The selected vendor will provide comprehensive marketing and recruitment services for online graduate programs, including robust analysis of prospective student markets to support new and expanding offerings. The analysis will guide program development, optimize program sizes, and inform potential sunsetting decisions.

Marketing and lead generation activities will involve crafting messaging and branding in alignment with strategic marketing plans, with the goal of generating high-quality leads and supporting the conversion of admitted applicants to enrolled students. Recruitment and enrollment services require managing student contacts through a Customer Relationship Management (CRM) system, qualifying prospective students, facilitating access to application materials, and maintaining post-acceptance communication to foster successful enrollments.

Additionally, the vendor must provide round-the-clock helpdesk and technical support to assist students throughout the recruitment and enrollment processes. Operational procedures must ensure ongoing, responsive student support at all stages.