Online Brand Strategy and Creative Development Service
Overview
Fit Score
Settle Intelligence
Settle helps teams find, evaluate, and respond to public RFPs. We continuously surface new opportunities, score them against your company strengths, and draft proposal responses so you can focus on the work that wins business.
SUMMARY
DESCRIPTION
The university is seeking a vendor to provide a comprehensive online brand strategy and creative development services for its online education offerings. The scope includes crafting a unified customer-facing brand strategy, creative executions, and evaluating names for discoverability and competitiveness in modern search environments, including AI-driven search and retrieval.
Additional components include website migration, designing and developing website UX/UI, and creating web landing pages for paid ads. Vendors will also be responsible for messaging strategies for both internal and external communications, as well as enrollment counselors and advisors, and developing messaging for multiple channels, such as social media ads, paid, owned, and earned media. The project involves initial digital display elements using multiple headlines, images, and content blocks, plus developing a pricing strategy. The resulting contract will be valid for one year.
All vendor questions are due by May 14, 2026, and a non-mandatory conference is scheduled for May 12, 2026.
Source attribution
This Settle analysis is based on the issuing organization’s public RFP listing.