Name, Image and Likeness Student Athlete Marketing Services

Overview

Arts, Culture & Sports

Denver, Colorado, United StatesPosted 7 days agoDeadline: June 2nd, 2026

Fit Score

Settle Intelligence

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SUMMARY

Seeking a vendor to deliver NIL marketing, deal management, and brand development services for student athletes in compliance with institutional policies in Colorado.

KEY REQUIREMENTS

Must have a digital app or platform for student-athletes and athletics staff to access
Must have payment processing capabilities to pay student-athletes for brand deals
Must be capable of processing 1099 tax forms for student-athletes on income earned
Must be compliant with Nil Go clearing house and create disclosures
Must understand and comply with Cu Nil Brand Guidelines
Must be qualified to do business in the State of Colorado
Must provide proof of insurance as specified in Attachment B

BUDGET

Estimate

$100,000 – $500,000

CONTRACT DURATION

12 months

TIMELINE

RFP Advertisement: April 30th, 2026

Last Date to Submit Written Questions: May 14th, 2026, at 2:00 PM

Proposal Due Date: June 2nd, 2026, at 2:00 PM

QUESTION DEADLINE

May 14th, 2026

Issuing Agency

University Of Colorado

Organization overview and procurement intelligence available on paid plans.

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DESCRIPTION

A Colorado-based institution is seeking a vendor to provide comprehensive name, image, and likeness (NIL) student athlete marketing services. The selected partner will be responsible for identifying, developing, negotiating, and managing NIL deals that maximize student-athletes' market value while fully adhering to university policies.

The provider will act as a strategic partner, enhancing student-athlete brand value, securing high-value NIL partnerships, providing professional marketing and deal management services, and ensuring strict compliance, transparency, and reporting throughout all activities. The objective is to identify new revenue opportunities, expand partnerships, and source athlete-focused deals in collaboration with third parties. This engagement is intended as a five-year contract.

Source attribution

This Settle analysis is based on the issuing organization’s public RFP listing.