Multimedia and Advertising Services

Overview

Marketing, Advertising & Social Media

New York, United States; Albany, New York, United States; New York City, New York, United States; New York, United States; New York, United StatesPosted about 2 months agoDeadline: March 31st, 2026

Fit Score

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SUMMARY

Seeking a vendor for multimedia and advertising services to execute tobacco-focused public engagement campaigns, website development, media relations, and campaign management across New York.

KEY REQUIREMENTS

Demonstrate a minimum of seven years of organizational experience in advertising campaign development
If applying as a subsidiary, provide a signed guarantee of performance from the parent company
Have no current or past affiliation with the tobacco industry
Include a formal 'No Tobacco Affiliation' statement in the proposal
Proposals must adhere to the non-negotiable annual budget of $819,900
Include two campaign case studies (at least 12 months duration, up to $900,000 budget range) detailing strategy, timeline, research, creative development, implementation, and measured outcomes
Include links to relevant creative samples
Finalists must submit a short video or creative visual for oral presentation
Finalists must provide three professional references

BUDGET

Verified

$3,279,600

CONTRACT DURATION

48 months

TIMELINE

Release Date: February 18th, 2026

Questions Due: March 2nd, 2026

Q&A Posted / Responses and clarifications shared: March 11th, 2026

Proposal Due / Written Submission received: March 31st, 2026 by 5:00 PM

Finalist Notification: April 28th, 2026

Oral Presentations via Zoom: May 6th, 2026

Award Notification by: May 15th, 2026

Contract Year 1: June 1st, 2026 – April 30th, 2027

Contract Year 2: May 1st, 2027 – April 30th, 2028

Contract Year 3: May 1st, 2028 – April 30th, 2029

Contract Year 4: May 1st, 2029 – April 30th, 2030

QUESTION DEADLINE

March 2nd, 2026

Issuing Agency

Advancing Tobacco-Free Communities (ATFC) Programs

Organization overview and procurement intelligence available on paid plans.

See Issuer Research

DESCRIPTION

This RFP seeks a qualified vendor to lead the development and execution of multimedia public engagement campaigns and creative materials focused on tobacco awareness and prevention. The selected firm will design and implement media campaigns aimed at raising public awareness, increasing understanding of tobacco-related issues, shifting social norms, and encouraging meaningful community engagement, particularly among key leaders.

The scope of work includes the creation of multiple creative concepts that can be adapted across various campaign efforts and media channels, including digital, social, and traditional platforms. The vendor will also be responsible for website development and ongoing maintenance, with a secure, password-protected section for grantee access to proprietary materials and campaign information.

In addition, the provider will deliver strategic public relations planning and support, which includes message development, statewide news media outreach, annual updates to media contact lists, and production and distribution of press releases. The firm will manage media planning and placement, including regional media buys, and oversee overall campaign management to ensure the consistency and impact of outreach activities.

Source attribution

This Settle analysis is based on the issuing organization’s public RFP listing.