Media Strategy, Planning and Buying Service

An organization in Ireland is seeking a media buying agency to manage media strategy, planning, and purchasing services with a primary focus on student recruitment advertising. The selected agency will be responsible for the planning, negotiation, and purchase of advertising space across various channels including TV, radio, print, video on demand, digital audio (such as podcasts and streaming platforms), and out-of-home (OOH) advertising.

Key responsibilities include developing integrated media plans to maximize reach and engagement among domestic and international student audiences. Services required encompass media planning and buying, providing market insights, campaign tracking and reporting, and optimizing budgets for best results. The agency will also analyze client data to inform media strategies, monitor and report on media consumption behaviors among prospective undergraduate and postgraduate students as well as their influencers, and provide up-to-date analysis of media channels and techniques.

Additionally, the agency will assist in developing integrated marketing communications plans and offer guidance on media planning and buying issues related to advertising campaigns. Rigorous quality control procedures are expected to ensure all services are delivered in line with best practices. The contract is set for a term of three years.