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Media Services for Marketing Irish Food and Drink in Japan

Overview

Marketing, Advertising & Social Media
Dublin, Ireland; Tokyo, JapanPosted: June 22nd, 2026Deadline: July 20th, 2026

Fit Score

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SUMMARY

Ireland seeks a strategic media agency to market its food and drink products in Japan through annual planning, localization, media management, and performance reporting over a three-year period.

KEY REQUIREMENTS

BUDGET

Verified
$365,000 – $488,000

CONTRACT DURATION

36 months

TIMELINE

Issue Date: June 19th, 2026

Closing Date for Queries: July 6th, 2026

Tender Submission Deadline: July 20th, 2026

QUESTION DEADLINE

July 6th, 2026

Issuing Agency

Bord Bia

Organization overview and procurement intelligence available on paid plans.
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DESCRIPTION

This RFP seeks a strategic agency partner to provide media services focused on marketing Irish food and drink to relevant trade audiences in Japan. The selected partner will be responsible for developing annual marketing plans and budgets for various sectors, designed to achieve business objectives and effectively reach key trade audiences with tailored content.

Responsibilities include utilizing owned, earned, and paid trade media, collaborating with trade key opinion leaders and stakeholders, engaging through various platforms, and managing offline events. The agency will also adapt and localize creative assets, handle media planning and buying, and establish metrics and targets for each sector plan. Comprehensive quarterly and annual reporting on achievement versus targets is required. The contract will run for a period of three years.

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Frequently asked questions

When is the submission deadline?
Submissions are due July 20, 2026. Questions must be submitted by July 6, 2026.
What is the budget for this RFP?
The published budget is $365,000 – $488,000.
Who issued this RFP?
It was issued by Bord Bia. The work is located in Dublin, Ireland; Tokyo, Japan.
Who is a good fit for this opportunity?
  • Experience in international marketing, especially in the Japanese market
  • Proven track record in media planning, buying, and performance reporting
  • Capabilities in creative adaptation and localization
  • Prior work with food and drink industry clients
  • Ability to manage multi-year marketing strategies and reporting

Analysis generated by Settle AI from the source RFP.

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