Media Relations and Social Media Management Services

RFP issued: April 24th, 2026

Questions due: May 1st, 2026

Intent to respond due: May 8th, 2026

Proposals due: May 29th, 2026

Finalists notified: June 8th, 2026

Finalist presentations: Week of June 15th, 2026

Contract term: July 1st, 2026 – June 30th, 2027

The selected vendor will provide comprehensive media relations and social media management services for the agency. Responsibilities include acting as an extension of the agency’s media relations team by efficiently managing all media and influencer inquiries and opportunities. The vendor will research, develop, and execute a thorough media and influencer relations plan to support the agency brand, maintain a prioritized list of target media and influencers segmented by market and content area, and participate in regular strategy meetings to discuss priorities, trends, and performance.

Proactive outreach to media and influencers will be required through various channels to promote agency stories, initiatives, and campaigns. Planning and executing 2–4 in-market media and influencer missions or events annually is expected to generate awareness and coverage. Additionally, the vendor will manage the agency's social media platforms, build and engage online communities, publish native content aligned with editorial calendars, and ensure adherence to brand guidelines. The scope includes partnering with relevant influencers, supporting their participation in visits and tours, creating real-time content, and developing as-needed paid social media campaigns. The contract term will be for one year.