Media Planning, Buying and Strategic Services

Overview

Marketing, Advertising & Social Media

College Park, Maryland, United StatesPosted about 1 month agoDeadline: May 15th, 2026

Fit Score

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SUMMARY

The university is seeking an agency of record for media planning, buying, and strategic services, with an emphasis on digital advertising expertise. Responsibilities span campaign development, traditional and digital media, analytics, and creative production.

KEY REQUIREMENTS

BUDGET

Estimate

$500,000 – $2,000,000

CONTRACT DURATION

72 months

TIMELINE

Issue Date: March 26th, 2026

Pre-Proposal Conference: April 8th, 2026

Deadline for Questions: April 20th, 2026

Proposal Due Date: May 15th, 2026

Finalist Presentations: June 2nd, 2026 to June 4th, 2026

QUESTION DEADLINE

April 20th, 2026

Issuing Agency

University Of Maryland

Organization overview and procurement intelligence available on paid plans.

See Issuer Research

DESCRIPTION

The agency seeks a vendor to provide comprehensive media planning, buying, and strategic services capable of supporting multiple university units and functioning as the institution’s agency of record. Priority will be given to agencies with advanced expertise in digital advertising, including programmatic advertising, paid social, search engine marketing, and emerging digital platforms.

Key responsibilities include strategic media planning and campaign development for areas such as enrollment marketing, brand awareness, research promotion, and community engagement. Services encompass both traditional media (broadcast TV/radio, cable, out-of-home, print) and digital channels (paid search, display, programmatic, native and video advertising), as well as social media advertising across major and emerging platforms. Additionally, the selected agency will deliver SEM/SEO services, media research and audience insights, creative development and production (video, audio, digital assets), campaign analytics and reporting, and marketing automation with customer journey optimization.

The contract is set for a two-year term. Agencies are required to submit any questions by April 20, 2026, and a pre-bid meeting will be held on April 8, 2026.

Source attribution

This Settle analysis is based on the issuing organization’s public RFP listing.