When is the submission deadline?

Submissions are due October 1, 2026. Questions must be submitted by August 18, 2026.

What is the budget for this RFP?

Settle estimates the budget at $1,000,000. The issuer has not published an official figure.

It was issued by State Fiscal Accountability Authority, Division Of Procurement Services. The work is located in Columbia, South Carolina, United States.

Who is a good fit for this opportunity?

Full-service media buying and planning agency. Experience managing public sector or economic development campaigns. Proven capability across traditional, digital, social, audio, and streaming media. Strong audience analytics, reporting, and campaign optimization expertise. Ability to handle rapid changes in strategy and placement needs. Established relationships with regional and national media outlets. Capacity to manage one-year, multi-channel advertising engagements.

Media Planning and Placement Services (Due October 1, 2026)

Overview

Marketing, Advertising & Social Media

Columbia, South Carolina, United StatesPosted: July 28, 2026Deadline: October 1, 2026

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SUMMARY

A South Carolina-based solicitation seeks a contractor to deliver media planning, buying, placement, optimization, and reporting services for recruitment, outreach, workforce, and economic development campaigns. The engagement covers traditional, digital, streaming, audio, mobile, and emerging media channels under a one-year contract.

KEY REQUIREMENTS

Must have a state vendor number to be eligible to submit an offer
Must be a single and distinct legal entity
Must provide a technical proposal and a business proposal
Must provide a point-by-point response to each requirement in Section III
Must provide two case studies demonstrating experience in similar media planning and placement campaigns
Must maintain liability insurance with limits no less than $1,000,000 per occurrence
Must comply with the Drug-Free Workplace Act
Must comply with Title 8, Chapter 14 of the South Carolina Code of Laws regarding illegal immigration
Must not be currently engaged in the boycott of a person or entity based in or doing business with a jurisdiction with whom South Carolina can enjoy open trade

BUDGET

Estimate

$1,000,000

CONTRACT DURATION

60 months

TIMELINE

Pre-Proposal Conference: August 17th, 2026

Questions Deadline: August 18th, 2026

Submission Deadline: October 1st, 2026

Award Posting: January 7th, 2027

Contract Start Date: January 21st, 2027

QUESTION DEADLINE

August 18, 2026

CONTACTS

Primary procurement contact — name, title, email, and phone

Additional decision-makers and their departments

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Issuing Agency

State Fiscal Accountability Authority, Division Of Procurement Services

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DESCRIPTION

The issuing organization is seeking a vendor to provide media planning and placement services in support of recruitment, outreach, workforce, and economic development campaigns. The selected contractor will be responsible for strategic media planning, placement, purchasing, optimization, and reporting across a broad range of channels.

Media types may include broadcast television, cable television, connected television, traditional radio, streaming audio, print, sports marketing, event sponsorships, outdoor and billboard advertising, in-store advertising, paid social media, email marketing, digital advertising, mobile marketing, and other emerging media formats. The contractor is expected to manage media placements, control advertising activity, and identify opportunities for budget efficiency, added value, and campaign optimization.

The vendor must be able to respond quickly to changing project demands and adjust media strategies, placements, and tactics as needed. The work also requires use of industry-standard tools for audience measurement, market research, analytics, monitoring, and reporting to evaluate campaign performance across traditional and digital media environments.

Questions are due by August 18, 2026, and a pre-proposal conference will be held on August 17, 2026. The contract term will be one year.

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Frequently asked questions

When is the submission deadline?: Submissions are due October 1, 2026. Questions must be submitted by August 18, 2026.
What is the budget for this RFP?: Settle estimates the budget at $1,000,000. The issuer has not published an official figure.
Who issued this RFP?: It was issued by State Fiscal Accountability Authority, Division Of Procurement Services. The work is located in Columbia, South Carolina, United States.
Who is a good fit for this opportunity?: Full-service media buying and planning agency
Experience managing public sector or economic development campaigns
Proven capability across traditional, digital, social, audio, and streaming media
Strong audience analytics, reporting, and campaign optimization expertise
Ability to handle rapid changes in strategy and placement needs
Established relationships with regional and national media outlets
Capacity to manage one-year, multi-channel advertising engagements

Analysis generated by Settle AI from the source RFP.

RFP Hunter shows what is open. Settle shows what is forming.

Settle pieces together buyer signals, budgets, contract activity, and the sources your team already monitors. See why an opportunity fits and what to do before the RFP posts.

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