Media Planning and Buying Services

The state of Oregon is seeking a qualified vendor to provide media planning, buying, and related analytics services over a five-year contract period. The scope of work includes comprehensive media planning, consulting, account management, and expert execution of media buys for various campaigns, with a strong emphasis on alignment with creative direction, adherence to brand safety, verification standards, and compliance with lottery policies.

The selected vendor will be responsible for developing detailed media briefs, providing business updates, campaign backgrounds, timing, budget considerations, audience targeting, objectives, and mandatories. The vendor will also be expected to supply market and media trend analysis, data-driven insights, and recommendations for innovation and efficiency. Responsibilities further include in-campaign optimization through continuous monitoring of campaign effectiveness, placement timing, asset management, and ensuring brand safety.

Additionally, the vendor must deliver regular and actionable reporting, including written campaign recaps, post-buy analysis for each campaign, and quarterly performance reviews. These analyses should address the effectiveness of each media buy, delivery performance, and offer insights that inform both ongoing and future media strategies.