Media Planning and Buying Service
Overview
Fit Score
Settle Intelligence
Settle helps teams find, evaluate, and respond to public RFPs. We continuously surface new opportunities, score them against your company strengths, and draft proposal responses so you can focus on the work that wins business.
SUMMARY
DESCRIPTION
The Marketing and Communications Department in Vermont is seeking a vendor to provide comprehensive media planning and buying services to support integrated marketing campaigns. The selected vendor will collaborate with project teams to create and execute media strategies across various platforms, including digital advertising, social media, websites, apps, and streaming services.
Responsibilities include participating in a two-hour brand onboarding session to understand the unique positioning, objectives, and target markets for each brand, as well as analyzing the performance of past campaigns. The vendor will be expected to develop and optimize media plans, monitor deadlines to ensure timely campaign launches, and manage task deliverables using a project management platform.
Additional duties involve media traffic coordination, media reconciliation and invoicing, and ongoing client management. All questions regarding this opportunity must be submitted by January 14, 2026.
Source attribution
This Settle analysis is based on the issuing organization’s public RFP listing.