When is the submission deadline?

Submissions are due July 9, 2026. Questions must be submitted by July 2, 2026.

It was issued by Maryland Department Of Health. The work is located in Baltimore, Maryland, United States.

Who is a good fit for this opportunity?

Experience in digital media planning and placement for public health campaigns. Demonstrated ability to manage campaigns across Meta, Nextdoor, LinkedIn, and Google. Track record of collaboration with government or healthcare communications offices. Capability to provide ongoing analytics and proof of placement. Familiarity with cancer awareness or similar public information initiatives.

Media Placement Services for Cancer Awareness Advertising (Due July 9, 2026)

Overview

Marketing, Advertising & Social Media

Baltimore, Maryland, United StatesPosted: June 19th, 2026Deadline: July 9th, 2026

Fit Score

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SUMMARY

Seeking a vendor to develop and execute a digital media plan for cancer awareness advertising targeting at-risk Maryland adults, including media placement and performance tracking.

KEY REQUIREMENTS

Must be a full-service agency with at least five years of media placement and purchasing experience.
Must provide three letters of recommendation from current or former clients for similar services performed within the last five years.
Must provide three samples of previous campaigns requiring similar work with corresponding analytics and outcomes.
Must be registered on eMaryland Marketplace Advantage (eMMA).
Must comply with all Americans with Disabilities Act (ADA) requirements.
Must identify a project manager and at least one secondary point of contact.
Must disclose all conflicts of interest.

CONTRACT DURATION

7 months

TIMELINE

Questions due by July 2nd, 2026.

Proposals due by July 9th, 2026 at 2:00 pm EST.

Contract duration from December 1st, 2026 to June 30th, 2027.

QUESTION DEADLINE

July 2nd, 2026

CONTACTS

Primary procurement contact — name, title, email, and phone

Additional decision-makers and their departments

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Issuing Agency

Maryland Department Of Health

Organization overview and procurement intelligence available on paid plans.

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DESCRIPTION

The selected vendor will provide comprehensive media placement services to support cancer awareness advertising campaigns targeting adults in Maryland who are at risk for lung, breast, prostate, and colorectal cancers. Responsibilities include the development of a digital media plan utilizing existing campaign assets, with the goal of maximizing audience reach within the target demographic. The plan must detail media types, scheduling, and projected impressions, leveraging department-provided analytics to inform strategy.

The contractor will collaborate closely with the department's office of communications, demonstrating expertise in placing media across platforms such as Meta, Nextdoor, LinkedIn, and Google. Suggestions for earned media opportunities—like press releases, conferences, and public service announcements—are encouraged as part of a holistic approach.

Final decisions on media buys and placement schedules will be made with departmental oversight and must be approved at least two weeks prior to execution. The contractor is responsible for ensuring accurate and timely placements according to approved plans and must provide ongoing proof of placement for all digital campaigns.

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Frequently asked questions

When is the submission deadline?: Submissions are due July 9, 2026. Questions must be submitted by July 2, 2026.
Who issued this RFP?: It was issued by Maryland Department Of Health. The work is located in Baltimore, Maryland, United States.
Who is a good fit for this opportunity?: Experience in digital media planning and placement for public health campaigns
Demonstrated ability to manage campaigns across Meta, Nextdoor, LinkedIn, and Google
Track record of collaboration with government or healthcare communications offices
Capability to provide ongoing analytics and proof of placement
Familiarity with cancer awareness or similar public information initiatives

Analysis generated by Settle AI from the source RFP.

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